Top 5 Beauty Retail Apps on Android in New Zealand - Q2 2024

In Q2 2024, the top 5 beauty retail apps on the Android platform in New Zealand showed varied performance trends in terms of weekly downloads, active users, and revenue. Here’s a detailed look at their performance:

SEPHORA - Beauty Shopping saw fluctuating weekly downloads, peaking at 667 in the week of April 22. However, the latter half of the quarter experienced a downward trend, ending with 259 downloads in the final week of June. Weekly active users also showed a similar trend, starting strong at 4732 in early April and reaching a peak of 5221 in the week of April 22, before declining to 4472 by the end of June.

MECCA - Beauty Shopping maintained a relatively stable download rate throughout the quarter. Weekly downloads ranged from 290 to 387, with a slight increase towards the end of the quarter, peaking at 376 in the week of June 10.

Lush Fresh Handmade Cosmetics experienced a gradual decline in weekly downloads, starting at 154 in early April and ending at 64 in the final week of June. Active users followed a similar pattern, starting at 144 and decreasing to 80 by the end of the quarter.

OLIVEYOUNG GLOBAL had a modest performance in terms of weekly downloads, with numbers ranging from 44 to 129. Active users showed a slight downward trend, starting at 498 in early April and ending at 437 by the end of June.

Think Dirty experienced a notable increase in weekly downloads mid-quarter, peaking at 130 in the week of April 15. However, numbers dropped to 27 by the end of June. Revenue showed some fluctuations, with a peak of $17 in the week of April 22 and a low of $0 in multiple weeks. Active users also varied, peaking at 216 in mid-April and ending at 79 by the end of June.

For more in-depth insights and detailed data, visit Sensor Tower.